A new mobile phone service called Ecotalk has launched to reverse the massive decline in Britain’s insect numbers by buying farmland and giving it back to nature.

The country is currently in the midst of what experts like Chris Packham are calling an ‘ecological apocalypse.’ The country is reporting massive declines in many kinds of insects, with species of bees, butterflies, ladybirds and moths already facing extinction.

The decline is driven by several factors – the biggest being land for nature lost to intensive farming. Shockingly, Britain has lost over 95% of its flower-rich grassland in the last 100 years.

Ecotalk will tackle this alarming loss of land for wildlife by harnessing people’s mobile bill money for good – buying land that will then be given back to nature. Purchased land will be expertly ‘rewilded’ creating new habits and homes for insects, tackling the country’s loss of wildlife and need for biodiversity head-on.

Ecotricity, the world’s first green energy company, is providing power from the wind and sun to match customer usage on Ecotalk – ensuring that all calls, texts and data on the network-side are carbon neutral.

Visit Ecotalk